Creating awarness for plastics recycling

Partners with Eminent Museums to Combat Marine Litter

Covestro Taiwan publishes “Bright Minds for a Brighter World” bilingual picture book to create awareness for waste management principle through chidren adventure story
“Bright Minds for a Brighter World” bilingual picture book

Marine litter is a global challenge.  Therefore on June 8th, the World Ocean Day, Covestro Taiwan, announced its partnership with the National Museum of Marine Biology and Aquarium, National Museum of Marine Science and Technology, National Taiwan Science Education Center, National Museum of Nature Science and National Science and Technology Museum in Taiwan to engage in an environmental education campaign to battle the problem of plastics in the ocean.

Together, the six organizations will embark on a storytelling project using the Covestro copyrighted “Bright Minds for a Brighter World” Chinese-English bilingual picture book on various elementary and kindergartens. They will also deliver the picture books to schools mainly along the coast where the problem of marine litter is most obvious, from the north to the south of Taiwan.  It is expected to raise our children’s awareness of waste management and prevent littering behaviors.

The book “Bright Minds for a Brighter World” tells the story of three Earth guardians with superpowers set out on a search for the root cause of marine litter after they find a sea turtle with a plastic straw stuck in her nose. They find that the source of ocean trash is human’s improper waste disposal and lack of environmental awareness. The story ends with an illustration of correct ways to dispose of waste, including classification knowledge as well as recycling, reducing and re-using technologies. Children are also encouraged to write down their commitments to the planet through interactive activities.

The picture book has been adapted from an initial version that Covestro Thailand developed with local organizations and has received endorsement from various Taiwan governmental bodies, such as the Minister of Education, Minister of the Environmental Protection Administration and Director General of the Forestry Bureau, the central conservation authority of Taiwan.

In addition to providing each child with a bilingual Chinese and English storybook, Covestro and the five national museums will also provide a Thai version of the storybook published by Covestro Thailand to educate school children from the Thai community. The books will be used alongside the Thai language program which many schools have implemented for these children.

The Chinese and English bilingual storybook of “Brighter Minds for a Brighter World" can be downloaded here.

And the Thai and English bilingual version from Covestro Thailand can be downloaded here.

Bright Minds for a Brighter World