Building Self Confidence with Chemistry Experiments
Covestro is among the world’s largest polymer companies. We launched MagicMaterial School with polymesr as a core in the activity targeted all the junior high school students with a hearing impairment in Taiwan aiming to bring life and chemistry closer together and put chemistry into practice rather than leaving it only as an academic subject. We expect to bring kids into the world of polymers and build their confidence in easy, safe and playful experiments.
Covestro established MagicMaterial School in Taiwan in 2014 with the aim of nurturing kids’ interest in chemistry. Originally, we targeted elementary school students but later, in 2017, we decided to shift our focus to hearing impaired students and firstly collaborated with science scholars, theatre directors and customers from Covestro's supply chain to bring science education resources to three schools for hearing impaired students in Taiwan and help their kids perform on the science stage show. So far, the program has been brought to Taipei, Taichung and Kaohsiung every year and won the greatest support and engagement from related faculties, Covestro volunteers as well as clients and other partners.
Grandparents & Grandchildren Science Camp, a project extended from Covestro MagicMaterial School
CSR requires long-term efforts, but how do you keep innovation alive in a long-term project? In fact, innovation is not always equal to a radical change; fine tuning the project is also part of innovation. For example, Covestro MagicMaterial School originally focused on promoting science education to general high school students, and later shifted its focus to hearing-impaired students and invited vulnerable school children. This is what we called “Incremental Innovation”.(Quoted from CSR@CommonWealth) With this incremental innovation, we expect this science education activity can be transformed into a Diversity & Inclusion platform, allowing various groups to interact with each other and learn about people’s differences. Take Grandparents & Grandchildren Science Camp as our best example, as Taiwan is facing an aging population as well as a rock-bottom birthrate, the elderly and the youth are separated by the generation gap. To bring these two groups closer and bridge the gap between the elderly and science, Covestro Taiwan launched Grandparent & Grandchild Science Camp. We also hope this activity can help to further delay dementia. Grandma’s Magic Kitchen is just the first ever Grandparent & Grandchild Science Camp.
The Best Practice to keep realizing Company Social Responsibility
We expect to plant the seed of science into kids’ mind with conducting several scientific activities, leading them to explore how materials can make the world a brighter place and teaching them the importance of safety and environment protection. Besides, we also expect to provide a platform to encourage hearing impaired children to express themselves, build self-affirmation and further promote diversity and inclusion.