Raise the awareness of plastic recycling

Ocean Protection Storytelling Project

Increase awareness for waste management principle

Marine litter is a global challenge. Therefore, Covestro Taiwan, announced its partnership with all the national parks and 5 national museums in Taiwan, including National Museums of Marine Biology and Aquarium, National Museum of Marine Science and Technology, National Taiwan Science Education Center, National Museum of Nature Science and National Science and Technology Museum as to engage in an environmental education campaign to battle the problem of plastics in the ocean.

Together, these organizations will embark on a storytelling project using the Covestro copyrighted “Bright Minds for a Brighter World” Chinese-English bilingual picture book on various elementary and kindergartens. They will also deliver the picture books to schools mainly along the coast where the problem of marine litter is most obvious, from the north to the south of Taiwan. It is expected to raise our children’s awareness of waste management and prevent littering behaviors.

The book “Bright Minds for a Brighter World” tells the story of three Earth guardians with superpowers set out on a search for the root cause of marine litter after they find a sea turtle with a plastic straw stuck in her nose. They find that the source of ocean trash is human’s improper waste disposal and lack of environmental awareness. The story ends with an illustration of correct ways to dispose of waste, including classification knowledge as well as recycling, reducing and re-using technologies. Children are also encouraged to write down their commitments to the planet through interactive activities.

The picture book has been adapted from an initial version that Covestro Thailand developed with local organizations and has received endorsement from various Taiwan governmental bodies, such as the Minister of Education, Minister of the Environmental Protection Administration and Director General of the Forestry Bureau, the central conservation authority of Taiwan.

In addition to providing each child with a bilingual Chinese and English storybook, Covestro and the five national museums will also provide a Thai version of the storybook published by Covestro Thailand to educate school children from the Thai community. The books will be used alongside the Thai language program which many schools have implemented for these children.

Environmental education with a digital and interactive way

To echo with 2019 World Ocean Day on June 8th, Covestro Taiwan announced the launch of the free app: “Bright Minds for a Brighter World: The Adventures of Young Guardians”, which is available in the Apple App Store and Google Play Store. With a light-hearted, fun story and a range of activities, the app is aimed at encouraging children to develop a responsible attitude to waste and opening their eyes to a problem: how plastic waste ends up in the oceans via waterways.

The “Bright Minds for a Brighter World” story app can be downloaded from both the Apple Store and Play Store for free. The story is narrated by popular musical actors, including Katie Partlow and Henry Hsueh-Han Lu. Kids who write down their commitment and color the earth will also have a chance to receive a special prize. Kids can also record and share their own version of the story with their friends to show them how they can look after the environment as well. The app also provides immersion reading features for kids so that they can pick up new words with ease.

Apple App Store:https://apple.co/2NhXjf7

Google Play Store:https://bit.ly/2LmDReM

The pictures and stories in the app were developed based on the storybook “Bright Minds for a Brighter World: The Adventures of Young Guardians” (copyright© 2016 by Covestro (Thailand) Co., Ltd.). Covestro Taiwan also thanks Rumu Innovation Co. Ltd. for helping the company to develop the app.

The Chinese and English bilingual storybook of “Brighter Minds for a Brighter World" can be downloaded here.

And the Thai and English bilingual version from Covestro Thailand can be downloaded here.